Boston native and Atlanta transplant Sincerely Dad has been making waves on Atlanta’s underground music scene for quite some time. But as of the late, the energy towards Sincerely Dad has begun to trend upward. Ever since he’s joined Clay James’ Playas Club Music Group roster, Dad’s visibility in the streets and his internet presence has increased, which has caused his cult fan base to rally behind him more than ever. Dad is coming off a successful SXSW Festival run where he had stellar performances on a number of stages including Brandon Corder’s Beats X Beers stage which is always one of the highlights of SXSW. This year was Beats X Beers 10th Anniversary and the lineup was packed with the industry’s rising stars in hip hop and R&B: Aaron Paige, 4Fargo, Runway Richy, PG RA, Clay James, Netflix Rhythm & Flow Season 2 Winner Dre TL just to name a few. Sincerely Dad is not only a superb emcee but he’s also a marketing genius. Dad knew that he could maximize the visibility of his new album ‘Jack & Coke’ if he released it during SXSW. Dad’s ’Jack & Coke’ Album hit all digital streaming platforms on March 14th, which was the day before his Beats X Beers performance during SXSW. This body of worked was mixed and mastered by platinum producer Sauce Lord Rich in Sound Lynk Studios in Atlanta. Dad has features from Akeem Ali, Clay James, King Elway, Keyiara, and E. Bleu. This project was released by Playas Club Music Group in collaboration with Vincent Searcy’s CWE Distro. This body of work is definitely a 9/10 and should be in the discussion for Album Of The Year. If you don’t believe us, check it out for yourself. Follow @SincerelyDad on all social media to keep up with his music, custom sneakers business, and upcoming shows.
For the first time performing live in New Jersey, the legendary Master P and the No Limit Soldiers will unite music and culture in a 90’s Juneteenth celebration honoring Black history, culture, and freedom. The evening will also feature performances by The Lox, Bone Thugs-N-Harmony, and Chubb Rock, with a special pre-show by Philly's Eness performing a Master P freestyle tribute, Theresa Tha Songbird, and more. Hosted by WBLS's Déjà Vu and featuring music by DJ Drewski from Hot97, the event brings together artists and cultural icons performing for a cause. Master P has dominated the music scene for over two decades, captivating audiences worldwide with his signature Southern hip-hop soldier sound. As the founder of No Limit Records, he built an empire, sold over 100 million records globally, and remains a powerful force in hip-hop today. His legacy as one of the genre's most iconic figures continues to stand the test of time. Proceeds from this event will support TeamHopeFoundation.org, which helps inner-city children worldwide. Presented by Tiana Von Johnson Entertainment. Sponsored by WBLS, Solfinity Energy, Iconic Voices Agency, and The Rare Hair Showroom. Get tickets now at MasterPConcert.com
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The southern rap game just turned up the heat! Up Above Entertainment has officially launched, and they’re making waves with their debut single, “Mercedes,” featuring two Houston rap legends, Lil Flip and Z-Ro. This track is more than just music; it’s a movement that solidifies Up Above Entertainment as a force to be reckoned with in the music industry.
Lil Flip and Z-Ro need no introduction. With decades of influence on the southern rap scene, their collaboration on “Mercedes” is a match made in hip-hop heaven. The track is a feel-good anthem that oozes luxury and celebrates the grind, pairing Lil Flip’s iconic delivery with Z-Ro’s smooth, melodic flow. Together, they’ve created a track that fans can vibe to while feeling the southern swagger they both represent so well.
While the record and visuals speak for themselves, it’s the marketing, media, and promotional efforts by the dedicated staff at Up Above Entertainment that have helped catapult "Mercedes" to success. From generating buzz across social media to securing press coverage, the team has worked tirelessly to ensure the single reaches listeners everywhere.
Their innovative strategies have built momentum, sparking excitement among fans of both Lil Flip and Z-Ro. Up Above Entertainment’s commitment to connecting with the culture and delivering results has made this launch one to remember.
The “Mercedes” video brings the energy of Houston’s car culture and the legacy of Screwed Up Records & Tapes to life. With stunning visuals, iconic backdrops, and a celebration of the southern lifestyle, it’s a must-watch for fans. While Up Above Entertainment didn’t produce the video, their media outreach ensured the visuals gained traction and found their audience.
“Mercedes” is out now and already making waves. Fans are calling it an instant classic, with many highlighting the seamless collaboration between two rap legends. Don’t miss your chance to join the movement—stream it, download it, and share it today!
This is just the beginning for Up Above Entertainment, a label dedicated to elevating southern rap and amplifying legendary voices. Follow them for updates, exclusive content, and more hits on the way.
www.UpAboveEntertainment.com or @UpAboveEntertainment on Instagram
Celebrate the culture, share the vibes, and let the world know—Lil Flip and Z-Ro’s “Mercedes” is here to take over!
Godfellow Entertainment Empire presents the new single by Godfellow ft. Frayser Boy titled "GOD MOB" produced by Fizzle X Beatz, Dj Zirk, C-Loc
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Clayton County’s own Imari Cartione kicked off 2025 with the release of his new album, Fo’ Utopia, released on January 10th under Money Callin Ent. Known for his distinct sound and vivid storytelling, Imari credits his listeners as the driving force behind this project. “They’re my motivation,” he shares, emphasizing his dedication to delivering a collection of tracks that not only resonate but also elevate. The album, in the works for a year, features top-tier production from industry heavyweights like DJ Plugg, 808 Mafia, Slo Meezy, KG Made It, and Muscle on the Beat, ensuring a polished and impactful listening experience.
What sets Fo’ Utopia apart from Imari’s previous work is its unique sound and higher-quality production, leaning further into street hip-hop while maintaining the raw authenticity fans have come to love. Imari describes the album as the realization of his musical vision, combining innovative sounds with gripping narratives that bring his stories to life. With accolades for his storytelling and a fresh approach to the genre, Fo’ Utopia is set to solidify Imari Cartione’s place in hip-hop. Be sure to follow him on Instagram @imaricartione for updates and to follow his journey firsthand.
